1996'1, p.50
Tokareva M. Y. , Dontsov A. I.
Minority as a source of social influence
(RESUME)

West-European studies on minority being a source of social influence are reviewed. Experimental data are analysed for the evaluation of the possibility and scale of such an influence. There are important factors: behavior stability, minority's image as perceived by audience, group belonging, etc. Inner mechanisms of majority's and minority's influence are analysed and their similarity and differences are shown.