Shkolnik L. S. :
Experimental study of the efficiency of posters for children
85'3 p.140
Lebedev A. N. :
Dynamics of emotional reaction of Russian customer to advertising
96'4 p.93
:
The First All-Russian conference "Psychology and advertising" (in Russian)
97'2 p.147
Groshev I. V. :
Gender images in advertisement
00'6 p.38