1990'6, p.25
Ball G. A.
Activity norms and creative activity of personality
(RESUME)

The importance for psychology of the notion of norm as socially defined base on which individual and group activity is built (or should be built) is analysed. The most important parameters and activity norms' varieties are characterized. The dependence of really influencing subject's behavior and psychics norms on subjects's individual virtues is outlined. Interrelations of normative and creative components in subject's activity and personality's functioning are shown. This interrelation can be used in education. The article is accompanied by A. B. Orlov's review and the author's answer to it.