All the kinds of verbal associations are con-sTdered as particular cases of associations by contiguity and likeness, determined by formal, functional and pithy signs. The associations evolving and implanting in human language consciousness because of regular joint usage of words in speech (texts), that is the association by functional contiguity, play important part in associative field organization. All the elements of associative field on the most general level are united by their own thematic connections, where all the other kinds of interrelations manifest themselves.