Analysis makes it possible to establish three consecutive types of representation of the innovation process: stage-by-stage, or linear; graph/ flow-charted; structural-hierarchical. All of them implicitly assume that thinking mechanism is essentially monological, which means that thought is a specific entity ever in a process of qualitative modulation corresponding to particular stage, or operation, or level of the thinking process. Methodological use of the dialogical paradigm instead allows one to represent the reflective-innovative thinking (developing under conditions of both individual and group decision-making) as a polyphonic process, and also to suggest some of the analytical instruments to study it.