1987'3, p.41
Kovalev G. A.
Three paradigms in psychology - three strategies of psychological influence

In correspondence with three psychological paradigms which the author establishes: 1) trans-active vs. hypodermic, 2) actional vs. reactive, and 3) processual vs. affectational - three types of psychological influence are named: imperative, manipulative, and developing. Detailed characteristics of the three types are given (conditions, mechanisms, etc.).