An experimental-psychological study of social-psychological aspects of perception of music has been conducted. By means of a video-technique the same record was presented to listeners in combination with different emotional-expressive behavior of the performer; having created an experimental conflict between visual and auditory information, the author was able to establish the emotional significance of the visual component, to estimate the contribution of the latter into the total music-produced image. The problem of music perception by TV viewers is discussed in sufficient detail; some recommendations are given to performers and producers of musical programmes on the basis of the obtained data. Some individual differences in listeners' estimations of intensive and поп-intensive forms of performers' expressiveness and of emotional content of pieces of music are presented and discussed.