Systems approach to the study of the creative process requires integration of its subject-matter, social, and personality components. The basic unit of analysis in this field is the research programme which synthesizes different categories of cognition (represented in an individual mind in the form of images schemes), patterns of communication of the scientist in question with the scientific community (in particular - his circle of oppositive communication), relevant features of personality (internal motivation etc.). Two particular levels of consciousness are singled out in the structure of creative activity. While the subconsciousness level is manifested in its being determined by the past, the peculiar supraconscious level of creativity - in its being determined by the required future determined by the logic of movement of the social-cultural thought.